First and foremost – If you have read this far, please keep one idea in mind. You know how important it is to find the right location as quickly as possible. Do not let naysayers try to convince you that it’s not important. In every organization there are people that don’t like any new ideas. You know who they are. Don’t let them win. We have helped more than 5,000 fire departments with this project over the last 20 years. Who knows how many lives have been saved or property damages limited because a 911 reflective address sign was posted. Who knows how many lives could have been saved but weren’t because they didn’t have a 911 sign. Thank you for your efforts.
Word of mouth is the key to the success of your program. The more markers that are distributed, the more people see them and want one for themselves. The hardest part of the program is getting started. We will help you in any way that we can to make your efforts successful. Here are some ideas that have worked for other organizations. If you have other ideas that work, let us know so we can pass them along to others.
Place a flyer at convenience stores, grocery stores, libraries, gas stations, village hall, senior centers, community centers, etc. Set up a table at football games, basketball games, breakfasts, fish fries, etc. to distribute flyers and to sell markers. Ask your local newspaper to do an article on the many benefits of the markers – uniform addressing, improved response times, etc. Newspapers are always looking for good community service articles rather than the usual bad news.
Door to door. It’s very time consuming, but also the most effective, especially at first. Distribute flyers through PTAs/PTOs, elementary school kids, township newsletters, tax bills, etc. The more people that get a flyer, the more you’ll sell.
Place an ad in your local newspaper; many times the paper will give you free space. We can help you design an ad. Plug your program on your local radio station. Many fire chiefs have commented that their stations are always more than willing to help you get your message to the community. Many local cable companies have a channel dedicated to community service messages or cheap advertising. A message on this type of channel has been highly successful for others.
Yard Signs. We can supply you with (FREE) 18” x 24” yard signs printed with “Reflective Address Signs Available Here” or better yet with your phone number on them.
Combine efforts with another group like 4-H, Cub Scouts, boosters, etc. Most of our clients are more interested in getting the signs out than making a large amount of money. The more people that are involved, the quicker you’ll get the markers up.
Contact your local Postmaster. Several groups have told us that the postal service distributed a flyer to each person in their area. This may not work in each area. We’ve been told that each community has a postal committee that must be approached for this service. The committee must be persuaded that the signs are a great benefit to the postal service not just emergency responders.
We know that finding time to devote to this project is the biggest problem for most groups; however, proper addressing is very important to helping you do your real jobs – Saving Lives and Protecting Property.